As the search engines are evolving each and every day, it's getting harder and harder to get top search engine rankings. The search engines now, highly favor, websites that have a large number of quality, one way links pointing to them. Because of this, it's absolutely critical that we consistently try to get other websites to link to us, WITHOUT us linking back to them. Yes, reciprocal linking is becoming less and less valuable. Submitting your website to website directories is an excellent way to get, quality, 1 way links pointing to your websites. You see, many of the website directories online have a high amount of page rank and have been online for several years. These are 2 of the most important criteria for determining what a good link is, vs what a bad link is. These two criteria are: The age of the website linking to you The Page Rank of the website linking to you With that said, many of these directories have both a high Page Rank AND are old websites, giving them more authority and power in the search engines. Not only that, but there are literally thousands of website directories on the internet that are absolutely free for you to submit your website to! While it does take time to find these directories and then manually fill out all of the required criteria to submit your website, it is an excellent way to help increase your search engine rankings. There are some good website directory submission software products on the market. The best of which is a product called Directory Submitter created by Brad Callen. Esentially you simply enter your website details into the software program 1 time, and then click on any of the 1600+ website directories in the software and it wil automatically fill in all of the submission criteria for you. Click the submit button and then your site has been instantly added to the website directory. So, not only does it save you time in finding all of these directories, BUT it saves you an incredible amount of time filling out each and every website's submission criteria. To learn more about Directory Submitter, visit the link below: http://vur.me/LT810/homebiz But, please keep this to yourself, as I'd like to keep this our secret weapon :-) Enjoy! - LT

Traffic is the lifeblood of any internet based endeavor. Without web traffic, the webmaster or business’ time and efforts are almost wasted. Yet with so much competition in every area, it can be a challenge to generate any sort of meaningful traffic. For those who are just starting out in the world of web design or internet-based business, it can be near impossible to make a success. Most people give up about as soon as they’ve started.

But the prospects needn’t be so grim. There are a few relatively simple ways to increase website traffic, the key component to all of them being perseverance. One of the best ways to generate traffic to your website or blog (and targeted traffic at that…) is through article marketing. Whatever your area of interest or whatever your website is catering for, you can write short articles about it. As an example, if you have a shop selling flowers and related things, and you’ve recently set up a website, you can increase website traffic (and therefore possible customers…) by writing short articles for an article directory. These articles can be about anything related to your business. They could be about how to make a flower arrangement, of which flowers to use for which occasions, or how to care for your flowers at home; anything related to your area of expertise. These articles then get posted in the article directory and get circulated around the internet as people reprint them for their own website content.

“How does this increase traffic to my site?” you may ask. Well, when you post your article in an article directory, you get to include your details at the bottom of the article. These details have to be included in every reprint of that article. So you will, at the bottom of every article, include some information about yourself and your business. And this will obviously include the URL of your website. In this way your website will be promoted all over the internet, and will get targeted traffic sent to your website.

Adding Keywords To Your Post Title

Your post titles should have the keywords you are targeting. Catchy titles that get users attention only lead to a short surge in traffic and if the title is misleading then you can be losing valuable readers as well.

Always think long term and how you can continually get traffic to your blog post. For example let’s say you are going to blog about how to reduce bounce rate, you can go for a flashy title like “How to get that second click” which is much more appealing than “How to reduce bounce rate”.

But users don’t search for how to get that second click they search for how to reduce bounce rate, so always remember to add keywords to your post title. If you are creative you can add keywords and make it appealing too.( eg – How to reduce bounce rate in two minutes ) .Maybe I should change the title of this post to “ how to increase search engine traffic in five minutes”

Modifying Your Permalink Structure


If you don’t know where to find your permalink structure you can access it in your Wordpress dashboard under setting -> permalinks. By default the structure is like abc.com/?p=123 which doesn’t have any keywords at all.

There are various options and by far the most popular seems to be selecting the custom structure and then adding %post_name%, there are many other tags for you to try out as well. But adding only text in a permalink is not recommended.

It will be a problem if you only have 20-30 posts but as your blog grow and you have many posts, this could lead to a performance problem. I have %post_id%/%post_name% as my permalink structure but you have to decide for yourself what the best permalink structure for your blog is. If you have a blogspot blog you don’t have to worry about this much because blogspot formats the permalink using the words given in the post title.

Doing the last step will take you two minutes so I suggest you go and check your Wordpress permalink structure right now. The first step you have to do every time you write a post but considering the SEO benefits it is worth your time. Hope the above tips help you improve your search engine ranking and search engine traffic.

Domain name selection is the first step in Web hosting. A domain name is the identity of a Web site, and in most cases, the identity of the business itself. Almost all companies run their business through online channels, so the domain name has got a lot of significance in commercial perspective too. An intelligently picked domain name can contribute significantly towards the success of the business.

Domain names can contain letters, numbers and hyphens; however, hyphens are not allowed in the beginning or the end of the name. Spaces and special symbols are not allowed. The name can have 2 to 63 characters, excluding the domain extension. Domain names are not case sensitive.

Here are a few tips suggested by popular Web hosting companies on selecting the best domain names.

• Try to get a domain name that is exactly the name of your company. If your company is XYZ, the domain name should be like xyz.com, xyz.info, xyz.uk, etc. This is one of the best ways to draw your customers directly to your company Web site, even if they do not know what exactly your domain name is. Users usually type in the name of your company in the URL column of their browser. Therefore, by providing the exact name for the URL, you can attract even the new customers.

• Get your domain name extension ‘.com.’ This is because of the popularity of the .com Web sites. Many users are habituated to enter ‘.com’ at the end of the URL of their favorite Web sites, so if you want to catch them faster, be prepared with a .com Web site. If you are left with no option, then go for alternatives such as .info, .biz, or country specific extensions such as .us, .uk, etc. Extension .org is used for non-commercial Web sites.


• A unique domain name is a worrisome concern in Web hosting. Many service providers, therefore, ask their clients to register alternate domain names that look similar to their registered names. This method will avoid creation of similar-looking domains. For example, if you registered your Web site as ‘idslogic.com,’ you may also register alternate names such as ‘idslogic.com,’ ‘idslogic.info’ and ‘idslogic.com.’ This method will not only help you direct all prospective visitors to your Web site, but also keep your competitors, who are trying to grab your business by imitating your brand, at bay.

Web hosting India professionals advice that the domain name be simple to read and understand. It should not be too short or too long. Avoid using abbreviations as users often fail to recognize them.

Affiliate marketing is a great online business. It has fewer worries but lots of benefits as compared to building one’s own online product or business. One of the best ways to promote affiliate products is through traffic exchanges. There are numerous traffic exchanges nowadays and they are considered as powerful internet marketing tools.

There are various niches and most of them have their own traffic exchange system. Whatever type of product one carries, there is surely a traffic exchange program that caters to it. Joining traffic exchanges is a door to many benefits for an online business. The main benefit that one can get from traffic exchange is the driving of huge traffic to the site. This is very important as traffic is the lifeblood of online businesses.

It is best to check on the recognized traffic exchanges as they are the ones that give very reasonable credit point system. Credits are the numerical value representing how many views can be allotted to the member’s assigned site. These credits are gained through surfing other sites within the program. A member gets more credits if he or she gives more time surfing. This is the usual situation in a free membership setting within the traffic exchange program.

One of the best things in traffic exchanges is that one can engage with it through free membership. One can experience the benefits it can give without spending a dime. There are options to upgrade to pr membership at a minimal cost in order to enjoy more of its benefits and perks. There are also options on buying credits, referrals or downlines; to reduce surfing time and get enough credits and continuously get streaming traffic to sites.

Since traffic exchange is being used by a lot of internet marketers, it is definitely a good avenue to promote an affiliate product. However, it is important to take note of the character of the individuals who will be viewing the product. The fact that internet marketers are the prospects in this marketing strategy, there are things to consider in order to effectively capture their snobbish attention.

In relation, the landing page that will be used in traffic exchange must surely be enticing and attention hooker. It must be fresh and interesting to awaken the sleepy eyes of the member that has been browsing for his or her one thousandth credit. It is also best to have a free offer with this landing page in exchange of the viewer’s contact details. This is helpful in building a list or capturing leads, which will be very useful in future internet marketing schemes.


Moreover, selling through traffic exchanges must be the least goal in joining the program considering that almost everyone within the program are internet marketers simply aiming to get traffic towards their sites. It has a least probability for people to make a purchase at the onset of seeing a product. They may sign up or leave their contact details to take advantage of a free offer, but not to buy upon seeing an advertisement for the first time.

Traffic exchanges are a great avenue to expose products, making them popular to a group of people. It also a great way to gather contact details for future marketing use. Once details are kept and a list is built, keeping in touch with the potential customers who took advantage of the free offer would be best. Pre-selling is next until they feel comfortable with the business. When enough trust is supposedly gained, it is time to sell the affiliate product.

It is a proven fact that traffic exchanges generate traffic to a site. It also gives opportunity to get more future sales, capture subscribers to newsletters or whatever offer, and to build mailing list that is very useful for future marketing plans. Traffic exchange is such a powerful marketing tool. Aside from using it properly in order to take advantage of its benefits, there are also things that must be avoided in order to make it more effective.

These mistakes must not be done by internet marketers in order to achieve the targeted revenue, and to meet the aspired success. These are mostly simple but very common mistakes that ruin the strategy of an internet marketer, especially in using traffic exchanges.

It is a big mistake to show long sales pages in traffic exchanges. There is no problem with endorsing affiliate products within the program but the page to use must be considered. Promoting using one long sales page is not recommendable in traffic exchanges. Most of the people within the program are fellow internet marketers who surf for the main reason of generating traffic to their sites.

The viewers within the traffic exchange usually take the minimum timeframe to view a page then click on the link to see the next ad and gain another credit. They don’t really browse a lot on the contents of the page. a long sales page will not catch the attention of the visitor, and just pass along the page; thus, the credit will just be trashed for nothing, and the product or service will not be exposed properly.

It is best to use a simple landing page in traffic exchanges. This page must contain an attention grabbing headline, a brief list of benefits, very simple graphics, a photo of the owner, and a signature. The page must be as enticing as possible but must be kept as simple as possible at the same time; so that the page could load within the minimum timeframe allotted for every page to be viewed.


Furthermore, it is also not a good idea not to aim for list building in traffic exchange. This program is a great avenue to capture leads for future marketing techniques. The landing page that must be used is at its best if it has a free offer that the viewer can get once he or she leaves his or her contact details on the space provided within the page. This type of landing page is also called a squeeze page.

Lastly, it is not enough to use the generic page to promote affiliate products or services. It is better to create a unique landing page. This is also called branding. This does not only promote the affiliate products but also one’s own business and name as an affiliate. This is important especially when there is a long term goal in the online business, which is what almost all well-focused affiliate marketers desire. Being popular in the online business is also a good foundation to the internet venture.

Communication is the line which bridges the website and the reader. This line of communication is what must be elevated to a level where the user experience is positive so that the user will decide to come back to the website. Functional web design dictates the following elements of communication which one must keep in mind in order to make an effectively designed website which looks nice, clean, and easy to navigate: text, images, titles and headers, icons, design styles and colors. Needless to be said, visual appeal is one of the most fundamental elements of the website. As this has the capacity to make impact in the first few minutes of encounter.

While the content and information on the website is as important at the design, it can not be denied that web design demands that all the aforementioned elements are not overlooked and well attended to. Web designers and website owners have a responsibility to the users, as well as to their product, to be able to present and communicate their message effectively.

Web design puts premium on the aesthetic value of the website, while content management handles the content and the articles. Web design demands that the visual impact created is significantly appealing. More of use of multimedia elements is becoming the trend in web design. Web designers use more than just texts, charts and graphs as images, website colors, audio and video are being tapped into to make for more effective communication and website design.

The addition of content would be futile if the text of the website is not readable, non-cohesive and unoriginal. This is the most direct way for the website owner and the user to communicate. It is important that the content is original as the user is looking for more fresh content and a new point of view. The approach for each type of website is different, however what remains the same is that the text and colors of the text are set in a very readable font face, font color and font size.


As the old adage goes, a picture paints a thousand words. This suggests that what cannot be said and uttered in words can be well described by images. This is the reason why more and more people are putting images in their website to make their web design more appealing and attractive to the eyes of the users. For communication purposes, images are put in order to dramatically communicate the message without having to result to more words. Beautiful images are also considered as a lovely break of scenery from all the texts and charts and graphs.